Building brands that carry meaning.

I work with founders and teams as a fractional CMO, strategic advisor, and creator of immersive brand experiences — bringing deep expertise in luxury, fragrance, beauty, and experience-led brands.

Comma mark
How I Work
01

Fractional CMO /
Head of Marketing

Senior marketing leadership for brands that need strategic direction, clarity, and executional oversight — without a full-time hire.

02

Brand Strategy
& Advisory

Positioning, narrative, and go-to-market strategy to help brands sharpen their voice, elevate their presence, and grow with intention.

03

Experiences

Immersive, sensory-led experiences — including Power of Scent — that connect people to brands, memory, and meaning.

Sherry El-Gawly
About

I'm Sherry El-Gawly, a brand strategist and marketing leader with over 20 years of experience.

I began my career in advertising with Procter & Gamble at Leo Burnett, and spent over a decade at L'Oréal leading fragrance and beauty brands including Yves Saint Laurent, Viktor & Rolf, Atelier Cologne, and Ralph Lauren Fragrances.

Most recently, I served as Chief Marketing Officer at Novus Global, where I led brand, content, and demand generation to support the firm's growth and evolution.

Today, through Comma, I partner with founders and organizations to build brands that are not only strategic — but meaningful, sensory, and enduring.

What Sets My Work Apart
  1. 01 Deep expertise in luxury and fragrance
  2. 02 Proven operator at scale — $100M+ businesses, global brands
  3. 03 Equal fluency in strategy, storytelling, and execution
  4. 04 A sensory lens — understanding how brands are felt, not just seen
  5. 05 A belief that meaning is the ultimate differentiator
Select Experience

Worked with global brands and founder-led companies across beauty, fragrance, and culture.

Brand logos including Kiehl's, Maison Margiela, YSL, Ralph Lauren, and more
Frontier 25 Novus Global

Let's work together.

Whether you're looking for a fractional marketing leader, a strategic partner, or a distinctive brand experience — I'd love to connect.

Get in Touch
Work With Me

I partner with a select number of brands and founders each year.

01

Fractional CMO /
Head of Marketing

Senior marketing leadership for brands that need strategic direction, clarity, and executional oversight — without a full-time hire.

  • For founders and teams ready for senior marketing leadership
  • Strategic direction, brand oversight, and go-to-market execution
  • Flexible engagement — retainer-based or set days per week
02

Brand Strategy
& Advisory

Positioning, narrative, and go-to-market strategy to help brands sharpen their voice, elevate their presence, and grow with intention.

  • Positioning & brand architecture
  • Narrative development & brand voice
  • Launch strategy & go-to-market planning
03

Experiences

Immersive, sensory-led experiences that connect people to brands, memory, and meaning.

  • Power of Scent — curated fragrance experiences
  • Custom workshops for teams, events, and brand activations

Ready to start?

Book a conversation and let's explore how we can work together.

Book a Conversation
About

Sherry El-Gawly

Brand strategist, marketing leader, and creator of sensory brand experiences.

Sherry El-Gawly

I'm Sherry El-Gawly, a brand strategist and marketing leader with over 20 years of experience building and growing luxury and global brands.

I began my career in advertising with Procter & Gamble at Leo Burnett, and spent over a decade at L'Oréal leading fragrance and beauty brands including Yves Saint Laurent, Viktor & Rolf, Atelier Cologne, and Ralph Lauren Fragrances.

Most recently, I served as Chief Marketing Officer at Novus Global, where I led brand, content, and demand generation to support the firm's growth and evolution.

Today, through Comma, I partner with founders and organizations to build brands that are not only strategic — but meaningful, sensory, and enduring.

More coming soon.

Contact

Let's connect.

Whether you have a project in mind or just want to say hello — I'd love to hear from you.

hello@comma.nyc LinkedIn →